CSR Value for Consumers: Indian Perspectives

Basanta Kumar; Anjali Panda; Brajaraj Mohanty

doi:doi:10.11648/j.sjbm.20150303.12

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CSR Value for Consumers: Indian Perspectives

Basanta Kumar, Anjali Panda, Brajaraj Mohanty

Published in Science Journal of Business and Management (Volume 3, Issue 3)

Received: 19 April 2015 Accepted: 11 May 2015 Published: 26 May 2015

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Abstract

The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.

Published in	Science Journal of Business and Management (Volume 3, Issue 3)
DOI	10.11648/j.sjbm.20150303.12
Page(s)	71-76
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Consumer Values, Consumer Perceptions, Social Responsibility

References

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[14]	Kotler, P., & Lee, N. (2005). Corporate Social Responsibility: Doing the most good for your company and your cause. Hoboken, New Jersey: John Wiley & Sons Inc.
[15]	IBM (2008), Attaining sustainable growth through corporate social responsibility, Retrieved from www-304.ibm.com/easyaccess/fileserve?contentid=131474 on March 12, 2015
[16]	Reputation Institute (2014), Global CSR Rep Trak®Ranking, http://www.reputationinstitute.com/about-reputation-institute/the-reptrak-framework, Accessed on March 17, 2015
[17]	Mohr, L. A., Webb, D.J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs, 35(1), 45-72.
[18]	Boulstridge, E., & Carrigan, M. (2000). Do consumers really care about corporate responsibility? Highlighting the attitude-behaviour gap, Journal of Communication Management, 4(4),pp.1-22.
[19]	Green, T., & Peloza, J.(2011). How does corporate social responsibility create value for consumers? Journal of Consumer Marketing, 28(1),48-56
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Basanta Kumar, Anjali Panda, Brajaraj Mohanty. (2015). CSR Value for Consumers: Indian Perspectives. Science Journal of Business and Management, 3(3), 71-76. https://doi.org/10.11648/j.sjbm.20150303.12

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ACS Style

Basanta Kumar; Anjali Panda; Brajaraj Mohanty. CSR Value for Consumers: Indian Perspectives. Sci. J. Bus. Manag. 2015, 3(3), 71-76. doi: 10.11648/j.sjbm.20150303.12

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AMA Style

Basanta Kumar, Anjali Panda, Brajaraj Mohanty. CSR Value for Consumers: Indian Perspectives. Sci J Bus Manag. 2015;3(3):71-76. doi: 10.11648/j.sjbm.20150303.12

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@article{10.11648/j.sjbm.20150303.12,
  author = {Basanta Kumar and Anjali Panda and Brajaraj Mohanty},
  title = {CSR Value for Consumers: Indian Perspectives},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {3},
  pages = {71-76},
  doi = {10.11648/j.sjbm.20150303.12},
  url = {https://doi.org/10.11648/j.sjbm.20150303.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150303.12},
  abstract = {The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.},
 year = {2015}
}

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TY  - JOUR
T1  - CSR Value for Consumers: Indian Perspectives
AU  - Basanta Kumar
AU  - Anjali Panda
AU  - Brajaraj Mohanty
Y1  - 2015/05/26
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150303.12
DO  - 10.11648/j.sjbm.20150303.12
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
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EP  - 76
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150303.12
AB  - The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.
VL  - 3
IS  - 3
ER  -

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Author Information

Basanta Kumar

Department of Business Administration, Utkal University, Bhubaneswar, India
Anjali Panda

Faculty of Marketing, DAV School of Management, Bhubaneswar, India
Brajaraj Mohanty

Faculty of Strategy, Xavier Institute of Management, Bhubaneswar, India

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APA Style

Basanta Kumar, Anjali Panda, Brajaraj Mohanty. (2015). CSR Value for Consumers: Indian Perspectives. Science Journal of Business and Management, 3(3), 71-76. https://doi.org/10.11648/j.sjbm.20150303.12

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ACS Style

Basanta Kumar; Anjali Panda; Brajaraj Mohanty. CSR Value for Consumers: Indian Perspectives. Sci. J. Bus. Manag. 2015, 3(3), 71-76. doi: 10.11648/j.sjbm.20150303.12

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AMA Style

Basanta Kumar, Anjali Panda, Brajaraj Mohanty. CSR Value for Consumers: Indian Perspectives. Sci J Bus Manag. 2015;3(3):71-76. doi: 10.11648/j.sjbm.20150303.12

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@article{10.11648/j.sjbm.20150303.12,
  author = {Basanta Kumar and Anjali Panda and Brajaraj Mohanty},
  title = {CSR Value for Consumers: Indian Perspectives},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {3},
  pages = {71-76},
  doi = {10.11648/j.sjbm.20150303.12},
  url = {https://doi.org/10.11648/j.sjbm.20150303.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150303.12},
  abstract = {The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - CSR Value for Consumers: Indian Perspectives
AU  - Basanta Kumar
AU  - Anjali Panda
AU  - Brajaraj Mohanty
Y1  - 2015/05/26
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150303.12
DO  - 10.11648/j.sjbm.20150303.12
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 71
EP  - 76
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150303.12
AB  - The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.
VL  - 3
IS  - 3
ER  -

Copy | Download