Real estate is a special type of asset that almost everyone desire to own. It is a complex and highly differentiated asset, with no two units precisely identical in all respects. Real estate investment involves huge sum of money often beyond the reach of a single individual. For most estate owners, real estate is probably their single largest channel investment. It is therefore necessary that one makes the right choice on whom to handle ones single largest financial investment. This study attempt to investigate into factors that real estate customers consider in selecting their estate agents in Kumasi Metropolis, Ghana for the purpose of creating better customer satisfaction in real estate agency market. The data collection instrument adopted for this study was self-administered questionnaires. The study sample consisted of two hundred and three (203) real estate consumers in Kumasi metropolis. A survey of 203 real estate consumers revealed the factors influencing the selection of real estate agents in the study area. The study found out that real estate consumers are mostly concern about agent’s reputation when deciding on the choice of whom to handle their probably single largest investment. The study also found that 75 representing 37% of the study population employs the services of real estate agents in order to maximize returns on their investment
| Published in | Journal of Investment and Management (Volume 4, Issue 2) |
| DOI | 10.11648/j.jim.20150402.12 |
| Page(s) | 68-72 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Real Estate Consumers, Consumers’ Satisfaction, Consumers’ Perception, Service Quality
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APA Style
Owusu Alfred, Anthony Kofi Badu, Nicholas Oppong Mensah. (2015). Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana. Journal of Investment and Management, 4(2), 68-72. https://doi.org/10.11648/j.jim.20150402.12
ACS Style
Owusu Alfred; Anthony Kofi Badu; Nicholas Oppong Mensah. Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana. J. Invest. Manag. 2015, 4(2), 68-72. doi: 10.11648/j.jim.20150402.12
AMA Style
Owusu Alfred, Anthony Kofi Badu, Nicholas Oppong Mensah. Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana. J Invest Manag. 2015;4(2):68-72. doi: 10.11648/j.jim.20150402.12
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Download@article{10.11648/j.jim.20150402.12,
author = {Owusu Alfred and Anthony Kofi Badu and Nicholas Oppong Mensah},
title = {Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana},
journal = {Journal of Investment and Management},
volume = {4},
number = {2},
pages = {68-72},
doi = {10.11648/j.jim.20150402.12},
url = {https://doi.org/10.11648/j.jim.20150402.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20150402.12},
abstract = {Real estate is a special type of asset that almost everyone desire to own. It is a complex and highly differentiated asset, with no two units precisely identical in all respects. Real estate investment involves huge sum of money often beyond the reach of a single individual. For most estate owners, real estate is probably their single largest channel investment. It is therefore necessary that one makes the right choice on whom to handle ones single largest financial investment. This study attempt to investigate into factors that real estate customers consider in selecting their estate agents in Kumasi Metropolis, Ghana for the purpose of creating better customer satisfaction in real estate agency market. The data collection instrument adopted for this study was self-administered questionnaires. The study sample consisted of two hundred and three (203) real estate consumers in Kumasi metropolis. A survey of 203 real estate consumers revealed the factors influencing the selection of real estate agents in the study area. The study found out that real estate consumers are mostly concern about agent’s reputation when deciding on the choice of whom to handle their probably single largest investment. The study also found that 75 representing 37% of the study population employs the services of real estate agents in order to maximize returns on their investment},
year = {2015}
}
TY - JOUR T1 - Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana AU - Owusu Alfred AU - Anthony Kofi Badu AU - Nicholas Oppong Mensah Y1 - 2015/08/11 PY - 2015 N1 - https://doi.org/10.11648/j.jim.20150402.12 DO - 10.11648/j.jim.20150402.12 T2 - Journal of Investment and Management JF - Journal of Investment and Management JO - Journal of Investment and Management SP - 68 EP - 72 PB - Science Publishing Group SN - 2328-7721 UR - https://doi.org/10.11648/j.jim.20150402.12 AB - Real estate is a special type of asset that almost everyone desire to own. It is a complex and highly differentiated asset, with no two units precisely identical in all respects. Real estate investment involves huge sum of money often beyond the reach of a single individual. For most estate owners, real estate is probably their single largest channel investment. It is therefore necessary that one makes the right choice on whom to handle ones single largest financial investment. This study attempt to investigate into factors that real estate customers consider in selecting their estate agents in Kumasi Metropolis, Ghana for the purpose of creating better customer satisfaction in real estate agency market. The data collection instrument adopted for this study was self-administered questionnaires. The study sample consisted of two hundred and three (203) real estate consumers in Kumasi metropolis. A survey of 203 real estate consumers revealed the factors influencing the selection of real estate agents in the study area. The study found out that real estate consumers are mostly concern about agent’s reputation when deciding on the choice of whom to handle their probably single largest investment. The study also found that 75 representing 37% of the study population employs the services of real estate agents in order to maximize returns on their investment VL - 4 IS - 2 ER -
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