People’s Attitudes to Healthy Exercise Diet, a Market Investigation

Kaijun Zhang; Wenyao Fan

doi:doi:10.11648/j.hss.20150305.28

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People’s Attitudes to Healthy Exercise Diet, a Market Investigation

Kaijun Zhang, Wenyao Fan

Published in Humanities and Social Sciences (Volume 3, Issue 5)

Received: 2 December 2015 Published: 3 December 2015

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Abstract

To investigate the market conditions of different individuals’ demands toward exercise meal, we use the questionnaires, including online questionnaires and real questionnaires .The content consist of respondents’ basic informations and their views of exercise diet. In the survey, objects (20-55 years old, average 28±0.7years old) include individuals in public exercise group (n=520) who totally consume 1200-4000 yuan a month and in high-earning group(n=97) who totally consume more than 4000 yuan a month. The propotion of those who will consume exercise meals is more than 76%(468/617), among them, three hundred and eighty-six respondents are from public fitness group, occupying 82.4%(386/468); Eighty-two respondents are in the high-earning group, accounting for 17.6% (82/468). Of the health and fitness-related participants, 69.8%(327/468) of objects are identified as female. The ratio of People who like the health fitness catering service are significant difference between high-earning group and public fitness group (p<0.05). Public fitness group and high-consume group think highly important of healthy exercise diet. While the high-consume group have a higher demand of private customized health fitness catering service ,with there is market gap in this field, a third party which provide healthy diet should be set to reach public healthy demands. When considering about what it should do, we set five more questions to finish the customer psychology research. It is about their thought about the food itself, the source of food, the location of company, the way receiving services and (what) the place company can be. The feedback shows not only the views of healthy diet, but also public customer psychology.

Published in	Humanities and Social Sciences (Volume 3, Issue 5)
DOI	10.11648/j.hss.20150305.28
Page(s)	276-279
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Healthy Exercise Diet, High-Earning Group, Public-Fitness Group, Marketing Conditions

References

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[3]	R. Arena R, C.J. Lavie CJ, M.F. Hivert, M.A. Williams, P.D. Briggs, M. Guazzi. Who will deliver comprehensive healthy lifestyle interventions to combat non-communicable disease? Introducing the healthy lifestyle practitioner discipline. Expert Rev Cardiovasc Ther. 2015 Nov 2: 1-8.
[4]	M. D. Rodríguez Huerta, M. M. Trujillo-Martín, Í. Rúa-Figueroa, L. Cuellar-Pompa, R. Quirós-López, P. Serrano-Aguilar; Spanish SLE CPG Development Group. Healthy lifestyle habits for patients with systemic lupus erythematosus: A systemic review. Semin Arthritis Rheum. 2015 Oct 1. pii: S0049-0172 (15) 00232-2. doi: 10.1016/j.semarthrit. 2015.09.003.
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Kaijun Zhang, Wenyao Fan. (2015). People’s Attitudes to Healthy Exercise Diet, a Market Investigation. Humanities and Social Sciences, 3(5), 276-279. https://doi.org/10.11648/j.hss.20150305.28

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Kaijun Zhang; Wenyao Fan. People’s Attitudes to Healthy Exercise Diet, a Market Investigation. Humanit. Soc. Sci. 2015, 3(5), 276-279. doi: 10.11648/j.hss.20150305.28

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Kaijun Zhang, Wenyao Fan. People’s Attitudes to Healthy Exercise Diet, a Market Investigation. Humanit Soc Sci. 2015;3(5):276-279. doi: 10.11648/j.hss.20150305.28

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@article{10.11648/j.hss.20150305.28,
  author = {Kaijun Zhang and Wenyao Fan},
  title = {People’s Attitudes to Healthy Exercise Diet, a Market Investigation},
  journal = {Humanities and Social Sciences},
  volume = {3},
  number = {5},
  pages = {276-279},
  doi = {10.11648/j.hss.20150305.28},
  url = {https://doi.org/10.11648/j.hss.20150305.28},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20150305.28},
  abstract = {To investigate the market conditions of different individuals’ demands toward exercise meal, we use the questionnaires, including online questionnaires and real questionnaires .The content consist of respondents’ basic informations and their views of exercise diet. In the survey, objects (20-55 years old, average 28±0.7years old) include individuals in public exercise group (n=520) who totally consume 1200-4000 yuan a month and in high-earning group(n=97) who totally consume more than 4000 yuan a month. The propotion of those who will consume exercise meals is more than 76%(468/617), among them, three hundred and eighty-six respondents are from public fitness group, occupying 82.4%(386/468); Eighty-two respondents are in the high-earning group, accounting for 17.6% (82/468). Of the health and fitness-related participants, 69.8%(327/468) of objects are identified as female. The ratio of People who like the health fitness catering service are significant difference between high-earning group and public fitness group (p<0.05). Public fitness group and high-consume group think highly important of healthy exercise diet. While the high-consume group have a higher demand of private customized health fitness catering service ,with there is market gap in this field, a third party which provide healthy diet should be set to reach public healthy demands. When considering about what it should do, we set five more questions to finish the customer psychology research. It is about their thought about the food itself, the source of food, the location of company, the way receiving services and (what) the place company can be. The feedback shows not only the views of healthy diet, but also public customer psychology.},
 year = {2015}
}

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TY  - JOUR
T1  - People’s Attitudes to Healthy Exercise Diet, a Market Investigation
AU  - Kaijun Zhang
AU  - Wenyao Fan
Y1  - 2015/12/03
PY  - 2015
N1  - https://doi.org/10.11648/j.hss.20150305.28
DO  - 10.11648/j.hss.20150305.28
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 276
EP  - 279
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20150305.28
AB  - To investigate the market conditions of different individuals’ demands toward exercise meal, we use the questionnaires, including online questionnaires and real questionnaires .The content consist of respondents’ basic informations and their views of exercise diet. In the survey, objects (20-55 years old, average 28±0.7years old) include individuals in public exercise group (n=520) who totally consume 1200-4000 yuan a month and in high-earning group(n=97) who totally consume more than 4000 yuan a month. The propotion of those who will consume exercise meals is more than 76%(468/617), among them, three hundred and eighty-six respondents are from public fitness group, occupying 82.4%(386/468); Eighty-two respondents are in the high-earning group, accounting for 17.6% (82/468). Of the health and fitness-related participants, 69.8%(327/468) of objects are identified as female. The ratio of People who like the health fitness catering service are significant difference between high-earning group and public fitness group (p<0.05). Public fitness group and high-consume group think highly important of healthy exercise diet. While the high-consume group have a higher demand of private customized health fitness catering service ,with there is market gap in this field, a third party which provide healthy diet should be set to reach public healthy demands. When considering about what it should do, we set five more questions to finish the customer psychology research. It is about their thought about the food itself, the source of food, the location of company, the way receiving services and (what) the place company can be. The feedback shows not only the views of healthy diet, but also public customer psychology.
VL  - 3
IS  - 5
ER  -

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Author Information

Kaijun Zhang

Marketing, Nanjing University of Finances and Economics, Nanjing, China
Wenyao Fan

Medical Imaging, Medical College of Shantou University, Shantou, China

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APA Style

Kaijun Zhang, Wenyao Fan. (2015). People’s Attitudes to Healthy Exercise Diet, a Market Investigation. Humanities and Social Sciences, 3(5), 276-279. https://doi.org/10.11648/j.hss.20150305.28

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ACS Style

Kaijun Zhang; Wenyao Fan. People’s Attitudes to Healthy Exercise Diet, a Market Investigation. Humanit. Soc. Sci. 2015, 3(5), 276-279. doi: 10.11648/j.hss.20150305.28

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AMA Style

Kaijun Zhang, Wenyao Fan. People’s Attitudes to Healthy Exercise Diet, a Market Investigation. Humanit Soc Sci. 2015;3(5):276-279. doi: 10.11648/j.hss.20150305.28

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@article{10.11648/j.hss.20150305.28,
  author = {Kaijun Zhang and Wenyao Fan},
  title = {People’s Attitudes to Healthy Exercise Diet, a Market Investigation},
  journal = {Humanities and Social Sciences},
  volume = {3},
  number = {5},
  pages = {276-279},
  doi = {10.11648/j.hss.20150305.28},
  url = {https://doi.org/10.11648/j.hss.20150305.28},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20150305.28},
  abstract = {To investigate the market conditions of different individuals’ demands toward exercise meal, we use the questionnaires, including online questionnaires and real questionnaires .The content consist of respondents’ basic informations and their views of exercise diet. In the survey, objects (20-55 years old, average 28±0.7years old) include individuals in public exercise group (n=520) who totally consume 1200-4000 yuan a month and in high-earning group(n=97) who totally consume more than 4000 yuan a month. The propotion of those who will consume exercise meals is more than 76%(468/617), among them, three hundred and eighty-six respondents are from public fitness group, occupying 82.4%(386/468); Eighty-two respondents are in the high-earning group, accounting for 17.6% (82/468). Of the health and fitness-related participants, 69.8%(327/468) of objects are identified as female. The ratio of People who like the health fitness catering service are significant difference between high-earning group and public fitness group (p<0.05). Public fitness group and high-consume group think highly important of healthy exercise diet. While the high-consume group have a higher demand of private customized health fitness catering service ,with there is market gap in this field, a third party which provide healthy diet should be set to reach public healthy demands. When considering about what it should do, we set five more questions to finish the customer psychology research. It is about their thought about the food itself, the source of food, the location of company, the way receiving services and (what) the place company can be. The feedback shows not only the views of healthy diet, but also public customer psychology.},
 year = {2015}
}

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TY  - JOUR
T1  - People’s Attitudes to Healthy Exercise Diet, a Market Investigation
AU  - Kaijun Zhang
AU  - Wenyao Fan
Y1  - 2015/12/03
PY  - 2015
N1  - https://doi.org/10.11648/j.hss.20150305.28
DO  - 10.11648/j.hss.20150305.28
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 276
EP  - 279
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20150305.28
AB  - To investigate the market conditions of different individuals’ demands toward exercise meal, we use the questionnaires, including online questionnaires and real questionnaires .The content consist of respondents’ basic informations and their views of exercise diet. In the survey, objects (20-55 years old, average 28±0.7years old) include individuals in public exercise group (n=520) who totally consume 1200-4000 yuan a month and in high-earning group(n=97) who totally consume more than 4000 yuan a month. The propotion of those who will consume exercise meals is more than 76%(468/617), among them, three hundred and eighty-six respondents are from public fitness group, occupying 82.4%(386/468); Eighty-two respondents are in the high-earning group, accounting for 17.6% (82/468). Of the health and fitness-related participants, 69.8%(327/468) of objects are identified as female. The ratio of People who like the health fitness catering service are significant difference between high-earning group and public fitness group (p<0.05). Public fitness group and high-consume group think highly important of healthy exercise diet. While the high-consume group have a higher demand of private customized health fitness catering service ,with there is market gap in this field, a third party which provide healthy diet should be set to reach public healthy demands. When considering about what it should do, we set five more questions to finish the customer psychology research. It is about their thought about the food itself, the source of food, the location of company, the way receiving services and (what) the place company can be. The feedback shows not only the views of healthy diet, but also public customer psychology.
VL  - 3
IS  - 5
ER  -

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